PROJECT:
Moksha Yoga studios host two annual 30 day-challanges where members practice 30 straight days of yoga. In addition to the yoga itself studios create positive encouragement for participants by creating newsletters, online collateral and a tracking chart to keep track of the students progress in the challenge. Antarctic was asked to update the existing design of the campaign so as to better communicate the promotion itself to a broader audience of potential participants. We choose to take a modern approach with the design work using the colors of the specific studio as the back drop to the newly designed logo, in addition we also created web-sliders and a new easy to read juxtaposed tracking chart for members to track their progress.

PROJECT:
Speak Your Peace is an annual Moksha Yoga-wide awareness campaign that seeks to expand the definition of peace each year on a global scale. Antarctic was brought on to help concept, design and project managage the rollout of this awareness campaign to the 65 studio Moksha Yoga network as well as assist in the curation of partnership relationships with benefiting non-profits. The 2012 Speak Your Peace campaign supported the Tornonto based David Suzuki Foundation, whose focus of environmental health was a perfect fit for this years campaign as sustainability in the natural world is one of the ways Moksha seeks to create peace.

PROJECT:
Moksha Yoga partnered with Antarctic to build and design a fun, friendly, and approchable iPhone application.
Working closely with the Moksha community, Antarctic designed the look and feel of the Mobile Apps with the user experience in mind. The Moksha Yoga iPhone application allows members to review studio schedules, see when their favorites instructors next class would be, and reserve a spot in a class, all from their mobile device.

The end result is a beautiful, and helpful mobile applicatio

PROJECT:
When it came time for Caffe Vita to update their 15 year old coffee package design, Antarctic was called to help with the concept and creation of the new design. Mindful thought had to be put into the planning of the new packaging as freshly roasted coffee holds unique requirements when it comes to lengthening shelf-life. In addition to assisting in sourcing and designing both the 12oz retail & 5lb wholesale bags, Antarctic played a rolling developing a specific bag design that allowed for a unique resealable bag that allows for resealing of the bags once it has been open.

PROJECT:
It’s a known fact that the popular kid throws the best party. Like, how do they get everyone and their mom to come? And yes, you’ll have a few more of those party favors to go, thank you very much. vitaminwater has always been the popular kid, and with the help of Antarctic, the vitaminwater social club was their best party ever — but stretched out over a month. In the heart of the Capitol Hill neighborhood in Seattle, vitaminwater curated an interactive space and opened their doors to all of their friends. With over 53 day- and night-time events that catered to every taste — from electropop shows to yoga classes, from community BBQs to dance parties until the early hours — the vitaminwater social club had something for everyone. So maybe that’s how the popular kid gets over 13,000 great folks to show up?

PROJECT:
The vitaminwater social club was all about music, and we wanted the space to reflect that. Our fixtures, like light-up seats, inspired wall-art installations, and the equalizer bar (which, duh, was stocked with every flavor of that delicious, hydrating goodness), were the perfect backdrop for the musical acts that we invited over to perform. The aesthetic was minimal and clean but also vibrant and colorful, kind of like Mick Jagger on a good day. You didn’t think that one was possible, hey? We know, we’re kind of impressed with ourselves too.